Helping to turn adversity into commodity
McTear’s is a leading UK auction house specialising in the sale of art, whisky, wine and jewellery. The Glasgow based company has grown considerably over the past few years and is now considered one of the world’s leading whisky auctioneers, handling some of the rarest examples of the amber nectar on the planet.
The art department has also won acclaim for the quality of works on sale, with internationally renowned Scottish artists such as Peter Howson, John Bellany and Graham McKean regularly appearing in McTear’s monthly Contemporary Art Auctions.
We’ve worked closely with McTear’s since 2009 to help raise awareness of the various sales and encourage more people to use the company for both selling and buying.
Until recently whisky collecting was seen as a niche area but we utilised the economic downturn as a platform to position whisky as a viable, lucrative and alternative investment opportunity and through a series of media relations campaigns focusing on online and mainstream whisky, business and consumer press, we managed to raise the profile of the company’s whisky sales and increase those buying and selling at auction.