Client: Shell UK
Using science and innovation to inspire the next generation
The Shell Education Service is one of the key elements of Shell’s social investment activity in the UK. For over 50 years Shell has supported this programme which provides a series of unique, interactive physical science workshops to over 60,000 young children a year.
Workshops are designed to support directly the UK curricula in over 600 hundred primary schools, benefitting both the pupils and teachers. The Shell Education Service also organises science days for local communities and trainee teachers, building their confidence and skills in teaching science.
Keeping science education to the fore and highlighting the fun and investigative aspects that the Shell Education Service brings is one of the main tasks of the PR activity. Of course, the combination of children and scientific investigation presents many strong story and picture opportunities to assist the important challenge of getting children interested in and excited about science. By working closely with the experts from Shell Education Service we uncover many different platforms to highlight the importance of scientists in the modern world.
As well as the Shell Education Service, Shell also supports the LiveWIRE programme aimed at supporting young people between the ages of 16 and 30 to set up their own businesses. LiveWIRE is now in its thirtieth year and has an online community of over 200,000 young entrepreneurs.
Shell Springboard is also a key part of Shell’s annual programme. Since its launch in 2005, it has provided over £2 million to (with no strings attached) 52 UK based, small to medium sized enterprises with innovative, low carbon business ideas.