Client: Radio Clyde Cash for Kids
Saying those two little words
Working with community groups to support vulnerable children is at the heart of what Radio Clyde Cash for Kids has been doing since 1980.
Over that period the charity has raised and distributed over £26million and helped more than 1.8million of the West of Scotland’s most deprived children.
The projects they support work with children who have very little and in many cases are exposed to poverty. They are certainly not responsible for the situations they find themselves living and surviving in.
One of the key aspects of charity communications is to say thank you to those who donate, to let them know where the money they have generously given has gone and the impact it is having on those who need it most.
Using the very groups that receive the financial support of Cash for Kids, stories can be conveyed and pictures can paint a picture of the very young people the charity’s support provides. This activity also gives increased awareness to the projects themselves as they work hard in a very competitive world where funds to run their programmes are being pursued by many.
Cash for Kids is Bauer Radio’s network of local charities.