The media continues to be a key communication channel for organisations to help them connect with those important to them.
Understanding what the media want, how they want information presented to them and when they want it is very important if a media campaign is to be delivered successfully.
Media outlets are changing too and the type of information and content they are looking for is evolving. Their growing digital presence creates greater demands and opportunities from both media outlet and for our clients so different types of content – including words, photography and video - all play a part nowadays.
The fast pace of news gathering also means being ready and available to respond to media requests or to react to opportunities that present themselves is vital.