princes square
Image by Mark Gibson

Princes Square / Princes Square is one of Scotland’s most iconic retail and leisure destinations.

Named ‘Scotland’s Favourite Building’ following a public vote run by The Royal Incorporation of Architects in Scotland, its unique environment attracts local and international visitors alike.

The stunning interior has gained plaudits for over 30 years and, from a retail perspective, it is home to some of the most exclusive fashion and lifestyle brands around, including Kate Spade New York, Vivienne Westwood and the boutique cinema Everyman.

As with all retail destinations, there is always a lot going on: new product launches, new retailers arriving, a busy events calendar and lots of lovely food and drink ensures lots of content for use across numerous channels including mainstream media, social channels and digital platforms.

Our work with bloggers and influencers with varying interests – lifestyle, fashion and food – has built relationships for the centre and for retailers with positive impact.

By focussing on generating multi-use content alongside the centre’s on-site marketing team we ensure that each communications channel is part of each opportunity.