business gateway
Image by Julie Howden

Business Gateway / From 2008 to 2018 Scotland’s national business advisory service helped to create over 100,000 jobs through its network of dedicated offices in Scotland’s local authorities.

Working alongside the wider marketing team during that period, we provided a wide ranging programme of national and local PR support to help generate enquiries to the Business Gateway service from both the new start and existing business communities.

With a clear focus on media relations and content generation, we worked with 31 local offices across Scotland to identify and build a bank of several hundred case study stories from different sectors and geographical locations showing how the organisation had helped those businesses.

The stories identified and produced by us resulted in widespread coverage across local and national media – over 1000 positive stories over two years – and provided content for the Business Gateway website, formed a key component of the organisation’s advertising strategy and provided regular content for the social media activity.

Not only did this multi-use approach to content help to increase enquiries to the Business Gateway service but over a number of years it also helped to strengthen and build our extensive networks across Scotland’s public sector, business and local media communities.